AI for Salons: How Detailed Prompts Drive Success
In the bustling world of salons, staying ahead of trends, managing appointments, crafting compelling content, and keeping clients engaged...
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Sarah Perrin
Sep 84 min read
How to Generate a Year's Worth of Salon Content Ideas in Minutes
In the beauty and wellness industry, staying relevant and engaging on social media is essential for attracting new clients and retaining...
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Sarah Perrin
Aug 254 min read
Mastering the Salon Interview Process
When it comes to running a successful salon, perfecting your interview process is vital for both hiring new talent and fostering growth...
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Sarah Perrin
Aug 113 min read
The Art of Consultation in Salons and Spas
The art of consultation in a salon or spa setting is one that is often underestimated, yet it is undeniably pivotal for client...
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Sarah Perrin
Jul 283 min read
How to Create a Winning SEO Keyword List for Your Salon
Creating your own SEO keywords and phrases list for your salon business is a crucial step in boosting your online presence and attracting...
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Sarah Perrin
Jul 144 min read
Essential Digital Tools Every Salon Professional Should Use
In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and...
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Sarah Perrin
Jul 13 min read
Injecting Fun into Your Salon: Creative Ideas for Boosting Morale
Salon professionals work hard day in and day out to make their clients look and feel their best. But sometimes, the daily grind can start...
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Sarah Perrin
Jun 163 min read
A Salon Pro's Guide to Posting with Purpose
In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...
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Sarah Perrin
Jun 29 min read
To the salon owner who feels like they're drowning: The Burnout Blog
From one salon owner to another, I’d like to take this opportunity to talk about the less glamorous side of salon ownership. This blog...
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Sarah Perrin
May 63 min read
Promoting Your Brand Responsibly: Posting Etiquette for Salon Professionals
While we love seeing salon professionals taking charge of their businesses and sticking to their policies; airing out grievances or passive
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Sarah Perrin
Apr 213 min read
Salon Sustainability Unleashed: How to take Environmental Responsibility
We live in a world grappling with the consequences of climate change and striving for a sustainable future, it has become increasingly...
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Sarah Perrin
Mar 253 min read
SEO Strategies for Salon Owners: Unlocking the Power of Online Visibility
In a digital world where competition is fierce, understanding and implementing effective Search Engine Optimization (SEO) strategies can...
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Sarah Perrin
Feb 253 min read
Enhance Your Salon's Online Presence with Modern Website Features
Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on...
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Sarah Perrin
Feb 123 min read
How to create a next level in-salon guest experience in 2024
Welcome to the future of salon experiences! As we step into 2024, it's time for salon owners to take their guest experience to a whole...
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Sarah Perrin
Jan 133 min read
The WHY Factor
What exactly does it mean to find your WHY as a salon or spa owner? It's about discovering the core reasons behind your passion for this...
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Sarah Perrin
Dec 31, 20236 min read
Think Outside of the Box: Salon Promo Ideas to Inspire you in 2024
As 2024 rapidly approaches, salon professionals are finding themselves in need of fresh and innovative ideas to captivate their...
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Sarah Perrin
Dec 13, 20234 min read
Self-Care Tips for Salon Professionals: Avoiding Burnout and Maintaining Balance
As the year 2023 comes to an end, salon professionals find themselves reflecting on their year and everything that came with it. It has...
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Sarah Perrin
Dec 2, 20234 min read
The Art of Digital Gift Giving: A Salon Professional's Guide
The holiday season is upon us which means it is likely absolute chaos in your salon business. It is the kind of chaos we crave and we...
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Sarah Perrin
Nov 19, 20236 min read
Social Media Platform Cheat Sheet
Are you looking to level up your social media game and make a splash in the digital world? Or maybe you’re curious if your social media...
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Sarah Perrin
Nov 4, 20236 min read
Plan for your BEST Black Friday Yet! Promo ideas & best practices for salon professionals.
Black Friday sales have picked up steam in Canada over the last few years but has been used in terms of shopping since the 1960’s. It was...
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Sarah Perrin
Oct 5, 20236 min read
AI in Salons: Your Burning Questions Answered
Artificial intelligence (AI) has become a hot topic in various industries, and the salon industry is no exception. As technology...
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Sarah Perrin
Sep 25, 20233 min read
Reflecting on the Last Quarter of 2023: What Salon Owners Need to Consider
As we approach the end of another eventful year, it's time for salon professionals to take a moment and reflect on their business...
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Sarah Perrin
Sep 10, 20235 min read
The Power of Purpose: How a Strong Mission Statement Can Transform Your Salon
In the ever-evolving world of salon businesses, finding your niche and establishing a strong brand identity is essential for long-term...
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Sarah Perrin
Aug 12, 20235 min read
Unlocking the Power of AI in the Salon Industry
Hey there, salon superstars! Are you ready to level up your hair salon game and bring in some AI magic? That's right; we're diving into...
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Sarah Perrin
Jul 31, 20235 min read
How to Start Offering Hair and Beauty Subscription Boxes at your Salon
As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by...
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Sarah Perrin
Jul 17, 20234 min read
Why Ignoring Online Reviews Could Be Hurting Your Salon Business
As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can...
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Sarah Perrin
Jun 3, 20236 min read
Level Up Your Salon's Retail
Although the pandemic was a huge blow to salon professionals deemed “unessential”, it also provided a huge learning opportunity. As salon...
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Sarah Perrin
May 21, 20234 min read
The Benefits of Offering Memberships at Your Salon/Spa
Memberships are offered in many different industries and have started being found more often in salons and spas. A salon membership is a...
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Sarah Perrin
May 6, 20233 min read
5 Reasons we Love Google Business Profiles for Salons
Google Business Profile (formerly known as Google My Business) has become an invaluable asset for businesses of all sizes and types,...
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Sarah Perrin
Apr 24, 20234 min read
Tips and Tricks to Optimize Your Salon's E-commerce Platform
E-commerce is becoming increasingly important for salon businesses because it allows them to reach a wider audience and sell their...
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Sarah Perrin
Apr 9, 20234 min read
The Biggest Mistake You Can Make with Your Salon's Loyalty Program
Loyalty programs have become an essential aspect of businesses today, and for good reason. These programs offer a variety of benefits to...
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Sarah Perrin
Mar 11, 20234 min read
How to Create the Ultimate Guest Experience In Salon and Online
When you think guest experience, do you only take into consideration their experience during their salon service? Guest experience starts...
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Sarah Perrin
Feb 25, 20234 min read
5 Elements Your Salon Website Needs to Have
We’ve said it before and we’ll say it again; in the world we live in today it is no longer an option to not have a website or have a...
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Sarah Perrin
Feb 11, 20233 min read
Team Policies You Need in Place at Your Salon
We’ve already talked about policies you need to have in place for your guests (if you missed that, catch it here!), and now, we’re...
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Sarah Perrin
Jan 24, 20234 min read
How to Effectively Run an In-Salon Event
If you’ve never ran an event in your salon or spa, there’s never been a better time than now to start planning one! There are countless...
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Sarah Perrin
Jan 16, 20234 min read
How to Connect with Guests Between Salon Visits
Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...
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Sarah Perrin
Nov 20, 20224 min read
5 Guest Policies You Need To Have In Place In Your Salon
In a perfect world, every client would show up to their appointments on time, preferably with a Starbucks in hand for you. Last minute...
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Sarah Perrin
Oct 31, 20223 min read
The 3 V's of Online Branding For Your Salon
When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...
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Sarah Perrin
Oct 17, 20223 min read
How To Easily Incorporate Halloween In Your Salon This Spooky Season
It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to...
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Sarah Perrin
Oct 3, 20223 min read
Does Your Salon Need To Be On YouTube? Yes, and Here's Why.
Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...
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Sarah Perrin
Sep 19, 20223 min read
Can Your Salon Survive Without a Website in 2022?
Nowadays, having a solid online presence for your salon/spa is not only important, but imperative. The foundation of a strong online...
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Sarah Perrin
Aug 22, 20225 min read
3 Mistakes I Have Made as a Salon Owner
It’s easy to look back on your career as a salon owner and pick apart the things you wished you’d done differently. How many sleepless...
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Sarah Perrin
Aug 8, 20224 min read
How To Use Digital Gift Cards In Your Salon
Offering gift cards for purchase in your salon is beneficial, no, necessary for the ultimate guest experience! However, the days of hand...
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Sarah Perrin
Jul 25, 20225 min read
How To Use Digital Consultations In Your Salon
When the Covid-19 pandemic hit, it forced every single industry to start relying more on digital communication as a way of limiting...
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Sarah Perrin
Jul 11, 20225 min read
SEO?! WTF!? SOS! SEO 101 For Salon Owners
Have you ever asked yourself… WTF is SEO?! Well, you are absolutely not alone! SEO (Search Engine Optimization) may not be something that...
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Sarah Perrin
Jun 27, 20226 min read
Everything You Need To Know About Influencer Marketing For Your Salon or Spa
You’ve seen them, you’ve heard them, and you’ve likely been influenced by them in one way or another. Social media influencers can be...
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Sarah Perrin
Jun 12, 20225 min read
REVAMP Your Salon's Social Media With This 6 Week Challenge!
Social media is arguably the best form of marketing for salon’s and spa’s online. That being said, it is often used incorrectly which can...
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Sarah Perrin
May 16, 20226 min read
Discounting VS Adding Value: How to Utilize Both Incentives for Successful Salon Promotions
When service and retail sales are slow at your salon, it’s easy to resort to a discount promo as a quick fix. We are not slamming...
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Sarah Perrin
Apr 18, 20226 min read
Take Your Salon's Social to The Next Level With Pinterest
Where is the first place you go for recipes? Hair and nail inspo? Gift ideas? Outfit inspo? Design ideas? If Pinterest is the first place...
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Sarah Perrin
Mar 6, 20224 min read
A Letter To New Salon Professionals
This blog post is going to be a little bit different. We’ve done a lot of reflecting in 2022 and it’s been refreshing to look back on the...
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