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Sarah Perrin
Jan 133 min read
Step Up Your Salon’s Instagram Game: Best Practices to Maximize your Social Media Presence
Instagram has always been pivotal platform for salons to showcase their artistry but unfortunately, many pages aren’t taking advantage of...
28 views0 comments
Sarah Perrin
Jan 95 min read
Top 10 Must-Follow Salon Instagram Pages 2025
As we step into 2025, having a strong Instagram presence is more relevant and important than ever. Instagram is your salon’s digital...
84 views0 comments
Sarah Perrin
Sep 25, 20245 min read
Top 10 Must-Follow Instagram Salon Educators
Looking to skyrocket your career with the ultimate education? Struggling to find the right online inspiration to become the best version...
282 views0 comments
Sarah Perrin
Sep 8, 20244 min read
How to Generate a Year's Worth of Salon Content Ideas in Minutes
In the beauty and wellness industry, staying relevant and engaging on social media is essential for attracting new clients and retaining...
52 views0 comments
Sarah Perrin
Jul 14, 20244 min read
Essential Digital Tools Every Salon Professional Should Use
In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and...
341 views0 comments
Sarah Perrin
Jun 16, 20243 min read
A Salon Pro's Guide to Posting with Purpose
In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their...
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Sarah Perrin
May 6, 20243 min read
Promoting Your Brand Responsibly: Posting Etiquette for Salon Professionals
While we love seeing salon professionals taking charge of their businesses and sticking to their policies; airing out grievances or passive
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Sarah Perrin
Mar 11, 20245 min read
Why Authenticity on Social Media Matters
Now more than ever, it is crucial for salon professionals to present authentic social media content. Authenticity has become increasingly...
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Sarah Perrin
Jan 28, 20244 min read
Social Media for Salon Professionals in 2024: What’s In and What’s Out
We know you’re all feeling in, the impending doom of change on the social media front, especially for salon industry pros. It’s no longer...
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Sarah Perrin
Dec 31, 20236 min read
Think Outside of the Box: Salon Promo Ideas to Inspire you in 2024
As 2024 rapidly approaches, salon professionals are finding themselves in need of fresh and innovative ideas to captivate their...
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Sarah Perrin
Nov 19, 20236 min read
Social Media Platform Cheat Sheet
Are you looking to level up your social media game and make a splash in the digital world? Or maybe you’re curious if your social media...
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Sarah Perrin
Oct 22, 20237 min read
Threads: Is This New Platform Right for my Salon Business?
In an era where social media platforms have become increasingly integral to our daily lives, it's no surprise that new apps and features...
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Sarah Perrin
Sep 25, 20233 min read
Reflecting on the Last Quarter of 2023: What Salon Owners Need to Consider
As we approach the end of another eventful year, it's time for salon professionals to take a moment and reflect on their business...
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Sarah Perrin
Aug 28, 20234 min read
Harnessing the Potential of TikTok to Showcase your Salon's Creativity
In today's digital age, social media platforms have become powerful tools for businesses to showcase their creativity and reach a wider...
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Sarah Perrin
Jul 31, 20235 min read
How to Start Offering Hair and Beauty Subscription Boxes at your Salon
As a salon or spa owner, you're always looking for ways to increase revenue and keep your clients coming back. One way to do this is by...
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Sarah Perrin
Jul 17, 20234 min read
Why Ignoring Online Reviews Could Be Hurting Your Salon Business
As a salon professional, you know that your online reputation is crucial to the success of your business. A positive online presence can...
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Sarah Perrin
Jul 3, 20233 min read
Perfect Your Hair Photos with These Simple Tips!
As a salon professional, you’ve got to play many roles. From service provider, to therapist, to chemist… and with the rise of social...
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Sarah Perrin
Jun 17, 20235 min read
Captions & #Hashtags 101
How many times have you found yourself with writer’s block when it comes to curating captions for your salon or spas social media posts?...
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Sarah Perrin
Mar 25, 20235 min read
Organic VS Boosts VS Ads: Making Sense of Salon Social Media Posts
You’ve likely heard of them, and you’ve most definitely seen them; boosted posts and ads. These are the ads and posts that pop up on your...
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Sarah Perrin
Mar 11, 20234 min read
How to Create the Ultimate Guest Experience In Salon and Online
When you think guest experience, do you only take into consideration their experience during their salon service? Guest experience starts...
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Sarah Perrin
Jan 16, 20234 min read
How to Connect with Guests Between Salon Visits
Do you ever have those moments where it hits you that you haven’t seen one of your favourite clients in a while? Like a lot longer than...
70 views0 comments
Sarah Perrin
Dec 4, 20224 min read
The DO’s and Don’ts Of IG Reels For Your Salon’s Page
The concept of using video in your salon’s social media marketing game plan is still relatively new to many of you. IGTV, IG Live, Reels,...
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Sarah Perrin
Oct 31, 20223 min read
The 3 V's of Online Branding For Your Salon
When it comes to creating an online brand for your salon, it can be overwhelming to know where to start. You want your personality to...
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Sarah Perrin
Oct 17, 20223 min read
How To Easily Incorporate Halloween In Your Salon This Spooky Season
It’s sPoOkY season, salon owners, which means different opportunities for marketing and promotions! In this blog post, we’re going to...
26 views0 comments
Sarah Perrin
Oct 3, 20223 min read
Does Your Salon Need To Be On YouTube? Yes, and Here's Why.
Video marketing is KING in the digital age we are living in, and YouTube is an incredible platform to house your salon’s promotional and...
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Sarah Perrin
Sep 6, 20223 min read
Instagram Hacks That WON'T Grow Your Salon's Page
It seems as though Instagram “hacks” to grow your following change as soon as you finally get the hang of them. Social media is a huge...
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Sarah Perrin
Jun 27, 20226 min read
Everything You Need To Know About Influencer Marketing For Your Salon or Spa
You’ve seen them, you’ve heard them, and you’ve likely been influenced by them in one way or another. Social media influencers can be...
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Sarah Perrin
Jun 12, 20225 min read
REVAMP Your Salon's Social Media With This 6 Week Challenge!
Social media is arguably the best form of marketing for salon’s and spa’s online. That being said, it is often used incorrectly which can...
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Sarah Perrin
May 28, 20225 min read
Captions & Hashtags 101- Salon/Spa Edition
How many times have you found yourself with writers block when it comes to curating captions for your salon or spas social media posts?...
70 views0 comments
Sarah Perrin
May 2, 20224 min read
How To Run A KILLER Giveaway For Your Salon/Spa!
Social media contests and giveaways have been proven to be an excellent marketing technique for salons and spas. It can be a great tactic...
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Sarah Perrin
Apr 18, 20226 min read
Take Your Salon's Social to The Next Level With Pinterest
Where is the first place you go for recipes? Hair and nail inspo? Gift ideas? Outfit inspo? Design ideas? If Pinterest is the first place...
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Sarah Perrin
Apr 3, 20224 min read
Stop Waiting- Start Automating. A Salon Owners Guide to Automating Social Media Message Responses
Between phone calls, texting, emails, and social media messengers, it feels as if clients have full access to salon professionals 24/7....
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Sarah Perrin
Mar 19, 20224 min read
TikTok VS Instagram Reels- Salon Show Down
Tiktok, reels, videos… oh my! We’ve spoken at length about how important of a player videos are in your salon’s digital marketing game,...
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Sarah Perrin
Jan 8, 20223 min read
Digital Marketing Trends To Watch In 2022!
Happy 2022! It’s a new year full of fresh opportunities and in this blog, we’re going to dive deep into the digital marketing trends that...
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Sarah Perrin
Nov 7, 20214 min read
How to Build a Gorgeous Online Brand Aesthetic For Your Salon/Spa
When the entire purpose of social media is to create visually appealing content, you want to make sure your salon's page is branded in an...
37 views0 comments
Sarah Perrin
Aug 16, 20214 min read
Be Fearlessly Authentic - Why Authenticity on Social Media Matters
Starting With WHY Go back to the very beginning, way back to the younger you that decided to get into the beauty industry. What was it...
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Scott Moon
Feb 12, 20216 min read
Facebook Ads Starter Guide For Salons
Have you ever tried running Facebook or Instagram ads for your salon? This is an under-utilized digital marketing tool for salons and...
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Scott Moon
Jan 12, 20214 min read
How to Drive More Traffic from your Instagram Posts
Are you frustrated by the lack of options to have clickable links in your Instagram content? It can be challenging to drive website...
46 views0 comments
Scott Moon
Mar 18, 20206 min read
Digital Marketing advice for your Salon or Spa during the COVID-19 pandemic, 2020
Our top tips to effectively communicate with your guests during COVID-19 while your salon temporarily closes, or remains open.
66 views0 comments
Scott Moon
Oct 9, 20181 min read
Build Your Salon Business Through Social Media – with Chelsea Lewis
Welcome to our 4-part mini-series with guest host, Chelsea Lewis! Chelsea Lewis is a successful businesswoman. She is a stylist and owner...
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Scott Moon
Aug 9, 20186 min read
Create an Instagram Strategy for Your Salon in 5 Easy Steps
Does any of this sound familiar? You know Instagram is important but you can’t figure out what you should be posting, how often, which...
39 views0 comments
Scott Moon
Aug 6, 20183 min read
The Importance of Online Reviews for Small Businesses
A bad review can easily damage the reputation of a small business. On the flip side, positive reviews can make a world of difference when...
37 views0 comments
Scott Moon
Jul 27, 20183 min read
New ‘Questions’ Sticker for Instagram Stories – Here’s How To Use It
Instagram recently rolled out a new questions sticker to Instagram Stories. This feature lets you add an "ask me anything" button when...
236 views0 comments
Scott Moon
Jul 16, 20184 min read
6 Ways To Get More Engagement from your Social Media Posts
Social media is a complex world. We’re told we need to post often but then after putting so much time and energy into creating posts, we...
36 views0 comments
Scott Moon
Jul 13, 20183 min read
Tips to Build your Business with Facebook in 2018
We all know that social media is important to grow your business. But where do you start? How do you prioritize? How do you keep up with...
53 views0 comments
Scott Moon
Jul 10, 20184 min read
Tips to Build your Business with Instagram
We all know that social media is important to grow your business. But where do you start? How do you prioritize? How do you keep up...
41 views0 comments
Scott Moon
Jul 9, 20181 min read
Build Your Brand Using Social Media - With Cindy Duplantis
Welcome to our 4-part mini-series with guest host, Cindy Duplantis! Watch all 4 videos here: Episode 1: Cindy discusses how she started...
100 views0 comments
Scott Moon
May 10, 20183 min read
Tips on best Instagram hashtags to use for salons and spas
If you’re not already familiar with hashtags, it’s time to learn! Hashtags are a critical part of the social media world, especially when...
356 views0 comments
Scott Moon
May 10, 20187 min read
Salon Tips to Fill up your Appointment Books
The average salon and spa in our industry is only operating at 35% of its potential. That means that if you have a salon or spa with 10...
402 views0 comments
Scott Moon
May 2, 20182 min read
Instagram Launches Focus Portrait Mode – what it means for your salon
Instagram has just recently launched a new portrait feature called Focus. This feature softly blurs backgrounds when there is a person in...
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