Creating a loyalty program for your salon is not just about retaining clients; it's about crafting an experience that makes them feel valued and excited to return. In today’s fast-paced digital world, utilizing a digital app to manage your salon’s loyalty program is not just more effective—it's essential. Let's dive into why digital is the way to go and how to choose rewards that will keep your clients engaged and your business thriving.
Why Go Digital?
Gone are the days of easily lost paper punch cards or tedious point-of-sale reward tracking. A digital loyalty app not only simplifies the process of earning and redeeming rewards for your clients but also provides invaluable insights into customer preferences. Through digital platforms, you can send personalized offers and updates directly to your clients' phones, ensuring your salon stays at the top of their minds. Plus, the instant updates on their points or reward status can prompt spontaneous bookings or upsells.
Ready to see how a digital loyalty app can take your salon business to the next level?! Click HERE for a FREE demo of our S.O.S. Loyalty Program!
The Importance of Choosing Rewards Wisely
The rewards you offer should create a sense of value for your clients, tempting them to increase their spending to reach the desired redemption point. Clients need to see the value in these rewards; otherwise, your program won't motivate increased engagement. This doesn’t necessarily mean giving away your priciest services for free. Instead, focus on adding value through curated choices that reflect your brand’s quality and thoughtfulness.
“We absolutely LOVE our Loyalty Program from Salon S.O.S.! Our clients love it because they can check their rewards via an app on their phone and we love it because we’re not simply discounting/giving rewards on things that our clients aren’t even aware of (as has been the case when using Point of Sales System Loyalty programs). The key to a solid loyalty program is AWARENESS and implementing smart, financially viable rewards that don’t affect our bottom line. If I can give any advice to other salon owners about creating a loyalty rewards program- it’s create one with purpose and one that your clients are actually aware of. Thanks Salon S.O.S. for offering this cost effective solution that both our team and clients are excited about!” Lorelle, Owner of Chalk Salon
Want to know what other features your Salon's Loyalty Program needs to have?! Click HERE to catch our blog all about it!
Value Over Discounts
When crafting your loyalty program, it's more strategic to add value rather than offer major discounts. This approach maintains the perceived value of your services and products and doesn't undermine your pricing structure. Think of rewards that offer high value to the client at a low cost to you. For instance, consider offering discounts on purchases above a certain price, which not only rewards loyalty but also encourages larger transactions.
Explore tiers of rewards that can cater to different client preferences and levels of engagement:
Product Samples: Leverage samples from distributors as a cost-effective reward. They allow clients to try new items without significant expense on your part.
Discounted Purchase Coupons: Offer discounts on purchases above a certain threshold to boost sales and encourage clients to try new product lines.
Add-On Services: Complimentary or discounted services such as brow tints, waxes, or hair treatments add significant value without a major dent in profits.
Service Coupons with New Talent: Encourage clients to try services with newer talent, optimizing hourly wage staff without impacting commission-based stylists.
By carefully selecting these rewards, you maximize their appeal while keeping costs manageable.
Discounting VS adding value is one of our favourite topics at Salon S.O.S. Check out another blog on this topic here!
Conclusion
A well-thought-out loyalty program can be a game-changer for your salon. By opting for a digital platform, you enhance efficiency and client engagement. Remember, the key to success lies in offering rewards that clients perceive as valuable, rather than simply cheap. By focusing on high-value, low-cost offerings, you can delight your clients and efficiently grow your business. After all, a happy client is a loyal client, and there’s no better advertisement than that.
At Salon S.O.S., we are committed to providing simple, impactful, and affordable digital marketing solutions tailored to meet your needs. Whether you’re looking for website design and maintenance, loyalty apps, SEO solutions, or social media management, we've got you covered. Don’t forget to explore our marketing academy, packed with a plethora of free digital marketing resources. We look forward to helping your salon business thrive online!
For even more digital marketing goodness, check out our YouTube Marketing Academy as well as all the resources and support we have for you here on our website
'Til next time,
The Team at Salon S.O.S.
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